It's possible to endlessly debate the essence of Marketing. We can invest hours or days identifying the precise, exact, technically correct definition of marketing but... I've learned NOT to get bogged down with the technicalities! All most business people want to do with their marketing effort is identify, and find, genuine qualified clients or customers that honestly need or want their products or services.
Marketing - The art /science of identifying and finding genuine clients or customers that legitimately want or need our products or services.
Components of marketing include questions such as:
Client - Usually a more personal relationship exists between the company and individual.
Customer - In most cases, a personal company/individual relationship has not been established.
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